Lara holds a degree in Hospitality Management from Switzerland and has a rich background in the hospitality sector, notably serving as the Business Development Manager for G-Hospitality LLC, a UAE-based operator of high-end restaurant concepts. Her media career includes hosting her own TV show, Societe, and co-hosting the live morning show City Women. Lara has covered major events such as the Dubai International Film Festival, IFA Awards, Dubai Air Show, Dubai World Cup, and Abu Dhabi Formula One Grand Prix.

Currently, she represents several luxury brands as a Brand Ambassador, including Michael Bruggler Watches, Margy’s Skincare, and Valeur Absolue fragrances. She is also the Official Spokesperson for the Arab Fashion Council and a supporter of the Emirates Red Crescent Society.